A Legacy of Excellence Since 1923

Founded in the heart of Paris by master craftsman Étienne Dubois, AURUM began as a small atelier dedicated to creating heirloom-quality jewellery for discerning clients. With a passion for perfection and an eye for beauty, Étienne's creations quickly gained recognition among the Parisian elite.

For four generations, the Dubois family has passed down not just techniques, but a philosophy: that jewellery should be more than adornment—it should tell a story, capture a moment, and become part of a family's legacy. Each piece that leaves our workshop carries with it the soul of our heritage.

Today, AURUM stands as a testament to this vision, combining century-old craftsmanship with contemporary design to create pieces that transcend trends and time itself.

The AURUM Signature

What makes our creations unmistakably AURUM

Exceptional Gemstones

We source only the finest ethically-mined diamonds and colored gemstones, each hand-selected for its unique beauty and character.

Masterful Craftsmanship

Our master artisans bring decades of experience to every piece, employing techniques passed down through generations.

Sustainable Luxury

We are committed to ethical sourcing and sustainable practices, using recycled metals and responsible mining partnerships.

Our Parisian Atelier

Located in the historic 1st arrondissement, our workshop is where tradition meets innovation. Here, master artisans work alongside young talents, ensuring that centuries-old techniques are preserved while embracing new technologies.

40+
Master Artisans
1000+
Unique Designs
6
Months Training

Every AURUM piece passes through at least 12 pairs of hands before reaching our clients—from initial sketch to final polish. This meticulous attention to detail ensures that each creation meets our exacting standards of perfection.

A Century of Excellence

1923
The Beginning
Étienne Dubois opens his first atelier in Paris, specializing in bespoke engagement rings.
1952
Royal Recognition
AURUM receives its first royal commission, creating a tiara for Princess Grace of Monaco.
1985
Global Expansion
The brand opens its first international boutique in London, followed by New York in 1991.
2025
Future Forward
Embracing innovation while preserving tradition, we continue our legacy of excellence.

The Masters Behind The Magic

Meet the artisans who bring our creations to life

Jean-Pierre Dubois

Master Gemologist, 4th Generation

With 45 years of experience, Jean-Pierre's eye for exceptional stones is unparalleled in the industry.

Marie Laurent

Creative Director

Marie blends contemporary aesthetics with timeless elegance, leading our design team since 2010.

Philippe Moreau

Master Setter

Philippe's precision in stone setting ensures each diamond sparkles with maximum brilliance.

Claire Beaumont

Heritage Conservator

Claire oversees the restoration of antique pieces and preserves our historical archives.

Our Core Values

The principles that guide everything we do

Integrity

We operate with complete transparency in our sourcing, pricing, and business practices.

Excellence

We never compromise on quality, ensuring each piece meets our exacting standards.

Sustainability

We are committed to protecting our planet through ethical sourcing and responsible practices.

Responsible Jewellery Council
Kimberley Process Certified
100% Recycled Gold
Luxury Institute Award 2024